What musicians can learn from the Coronavirus Pandemic
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A New Era of Music
The current epidemic is affecting entertainers all over the world, from actors, to comedians and musicians. With government enforced ‘stay home’ policies and an increasing number of businesses forced to close, most musicians have had to put their talents on hold. It’s been the most difficult for musicians who host and play frequent live performances. Others have found ways to utilize the live features in their social media platforms to engage, stay in touch, and entertain their fans.
Television networks have partnered with music labels and celebrity musicians to creatively use means of telecommunication to provide ‘at home concerts’ for viewers of all ages and demographics.
A New Era of Music
We’ve witnessed things like Hip-Hop music producers and DJ’s host live “Beat Battles” on Instagram. Even Chris Martin joined in, he was the music feature on Saturday Night Live’s latest “At Home” episode, along with other similar ‘live from home’ performances.
This has been great for musicians and performers who already have a following and a big fan base. However, that isn’t the case for up-and-coming musicians or even for student musicians. For those performers who depend on local gigs and opening acts to grow their fan base and earn the attention of established music professionals, they’re at a loss. For some student musicians the situation has hindered their ability to learn and further their talent through on sight education.
YousicPlay is very aware of this situation for all musicians, and we’ve come up with a few ways for how they can use this time wisely. The following list will not only help improve their musical abilities, but it will also help them learn about the different ways to market, better self promote, and successfully navigate through this current climate.
1. Use music E-Learning platforms that help musicians learn new songs, music theory, and improve their technique.
2. Take the time to create audio and video content and build your personal music portfolio. This can be done with any smartphone, GoPro, or affordable video camera.
3. Find affordable tools to create a home studio.
4.Create a website or utilize social media platforms to upload and share your content.
5. Network with other unsigned musicians and music venues to establish relationships so that when the lockdown is over, you will be considered to play with these musicians or at these venues.
It is a very difficult time for many people, but it doesn’t mean that it should go to waste. There are ways to improve your own brand and get ready for things you may not have time to do when you’re busy with actually playing and creating new music.
Written by Tom Martin
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